Drive rankings, traffic, and leads to your business with expert local SEO in London.
Your customers are already searching for the service you offer—on Google, Google Maps, and even with AI tools.
The mission? To be the business that gets recommended when they do.
I help London-based small businesses get discovered by real local customers. My goal is simple: to have your website driving leads to your business all day, every day.
Why you need local search engine optimisation
97% of local businesses don’t get any clicks from search engines at all.
The meaning? Most of your competitors are invisible online. That’s your opportunity.
When you invest in local SEO, you’re not just chasing rankings. You’re…
- Getting found by a local audience who are ready to buy
- Reducing the amount you spend on advertising
- Increasing visibility in your local area
- Building long-term organic traffic that compounds over time
It doesn’t matter if you’re a café in Brixton, a builder in Richmond, or you own a home improvement store in Wandsworth. Customers across the London area are searching for businesses like yours.
My SEO work means you show up when it counts.
Here’s what this can do for your London business.
You’ll make more money
Quite simply, by being more visible to the correct target audience, you’re not just attracting more customers.
You’re attracting customers who are ready to buy.
And consider. Whether or not you appear at the top of local search results, these searches are happening anyway. There’s a business out there profiting from customers who could be yours.
Each time you aren’t part of this process, you’re just handing money to your competitors uncontested.
But if you can dominate search rankings in your area? Not only are you part of every consideration, but you’re also pushing your competitors down the page. It’s one of the best ways to grow your business organically.
And the benefits don’t stop there. It’s not purely about being seen by people, because…
You’ll position yourself as a local authority
In an age where every business under the sun already exists, how will you make sure you aren’t just blending in?
The London market is tough.
But part of dominating search rankings means positioning you as an authority in your market, and appearing at the top of results pages is a huge signal of credibility.
Once search engines and AI see you as the go-to solution to a problem, people will implicitly see you the same way. And if search engines/AI trust you enough to recommend your content, people will trust you more, too.
Potential customers who find you through these tools convert better and close faster.
They also cost you less over time, because:
You’ll actually save money!
Search engine optimisation is an investment and not a cost.
With search engine optimisation, you’re creating a stream of free organic traffic without having to rent it. Anything you invest in SEO today will pay off tomorrow, and potentially for years to come.
By contrast, the problem with expensive Google Ads? If you stop paying, you lose all your traffic.
Plus, what if the cost of adverts were to suddenly skyrocket? You’d be forced to turn them off—and with that, you’d lose all the traffic you were getting from them.
Having a strong online presence won’t just cut your customer acquisition costs.
It also protects your business from market volatility.
You can do without the stress of worrying about the price of adverts jumping.
And speaking of which…
You’ll save time and avoid effort
Once your SEO is in place, it works for you continuously.
You won’t need to chase clicks or manage ad budgets.
Just sit back. At this point, your visibility compounds over time!
My SEO services in London
Here’s what my local SEO in London services include:
Technical audits
If Google can’t understand your site, it won’t recommend it.
We’ll start by identifying any technical issues keeping you off Google’s first page. The other benefit to this? Fixing these issues will improve the user experience for humans.
From site structure through to schema markup, we’ll ensure your web page is as welcoming to search engines and potential customers as possible.
Google Business Profile optimisation
Your Google My Business Profile is the face of your business on the web.
We’ll optimise it and keep it up to date. This maximises visibility on Google Maps and attracts foot traffic from your local area.
On-page SEO and local keywords
Next, we’ll look at your website content and landing pages and optimise them for local search intent.
We ensure your copy matches what potential customers search for when they’re ready to take action.
Local citations and business listings
We’ll manage your citations across trusted London directories.
This ensures your business information (name, address and phone number) is consistent everywhere, helping Google to trust your business as an entity.
This will also build your digital presence and improve search engine rankings in Google Maps and organic results pages.
Content strategy and local link building
Depending on your business needs, I may craft a content strategy to position you as the trusted choice in your local market.
We focus on relevant content to earn backlinks, both naturally and from outreach.
Monthly reporting
I’m proud of the work I do in and around local SEO in London, and I report it regularly.
Each month, you get clear, jargon-free reports showing how your SEO efforts are translating into real outcomes. We’ll also catch up intermittently throughout the month, so you always know how things are going.
No vanity metrics. Just proof of growth!
Why choose my London SEO services?
You could hire a big London SEO agency. But a lot of the cost goes to overhead and not expertise or results.
You could hire a cheap freelancer. But you’d end up with spammy backlinks and strategies which will do more harm than good.
Here’s what sets my approach apart:
1. I focus on changes which produce profit, not vanity metrics
There is a singular point to SEO: to make more money.
Keyword rankings and impressions are nice.
So are blog posts, domain authority, backlinks…etcetera.
But these assets are useless if they aren’t ultimately increasing your business’s profits.
That’s why my SEO work focuses on the following:
Local link building to boost your local visibility, as well as your rankings for searches which capture the right traffic
Building domain authority around your niche to position you as an industry leader
Creating blog posts around a strategy which will earn you clicks from Google and citations from AI
2. I also only focus on changes which produce results
Anyone can use tooling to generate reports with hundreds of pages of fluff.
It takes a local SEO expert to produce lean reports with actionable SEO which can be implemented.
I don’t pad out reports with jargon or filler just to “look smart”. I’m focused only on action items that actually help you achieve your business goals.
3. I don’t believe in shortcuts
Several agencies are hawking quick, ineffective SEO solutions:
- Backlink packages
- AI-slop blog posts en masse
- Loopholes which get killed in each Google update
All these strategies do more harm than good in the long run.
The more prudent strategy is to build assets which compound over time. My SEO efforts help you achieve your business goals by trading temporary jumps for long-term progress.
4. I speak fluent “developer”
The only SEO plan worth having is one that gets implemented.
And SEO plans shouldn’t get lost in translation.
With a decade of software engineering experience, I speak the same language as your dev team. This way, between us, we can ensure recommendations get implemented.
Ready to grow your visibility in London?
I only work with a handful of London businesses at any one time.
This just means that when we work together, you get my full focus. No outsourcing, no bloated agency team, just direct expertise and measurable results. So, if you’re serious about improving your visibility and driving more local customers through search, I’d love to hear about your business!
Apply for a free visibility audit below—and if it’s a good fit, I’ll map out what your next 6-12 months of SEO growth could look like.
Frequently Asked Questions
Why do I need a local SEO agency if I get customers through word of mouth?
Word of mouth is powerful, but it isn’t scalable.
Local SEO makes sure every time someone searches for services like yours in London, you’re the result that gets recommended. It’s a digital version of word of mouth, but scaled up by potentially thousands of daily searches.
Even your best referrers can’t compete with that!
Can’t I just run ads?
I’m a huge proponent of running ads to get businesses off the ground.
But long-term dependency on ads is asking for trouble. The moment you turn them off (maybe they became too expensive?), your traffic disappears. Think of ads as renting your traffic, and SEO as owning it.
Most of my clients start with both, but SEO becomes the more profitable channel over time.
How long before local SEO efforts show results?
Most London businesses see results within 3-6 months. But it depends on their market and current visibility.
But unlike adverts, these results compound. A well-optimised site can continue generating leads for years without any ongoing spend.
My business is small. Can SEO really make a difference for me?
Absolutely, especially in local markets!
SEO rewards relevance, not a huge budget. A small but well-optimised business can easily outrank much bigger competitors. It just needs to be sharper and to move faster. I’ve helped one-person businesses outrank big franchises in their area.